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The Media CTO Blog

Digitising Events

Filtering Out Internal Traffic In GA In A Small Business

The most elegant solution for filtering out internal traffic in Google Analytics for small business

Virtual Events Drive 30min+ Average Engagement Times

A recipe to drive sustained average engagement times of over 30 mins to your virtual events or webinars.

Core Web Vitals - Executive Summary

We pick out the four trends you and your teams should be planning for, especially for hybrid and virtual event websites.

The CVI & CVO Framework™ What it is and why you need it

The CVI+CVO Framework a powerful and simple way of aligning your tech, digital and commercial efforts to build your digital differentiation

Virtual Events - When A Webinar Won't Cut It

Production values for virtual events can not be left behind to retain and maximise audience attention.

Digital Transformation should take six months. So why doesn’t it?

Time is the enemy of change. Discover The Media CTO Method as the longer digital transformation takes, the less impact it has.

The Media CTO - Why I am doing this?

Simple. Digital has to be a differentiating pillar for small media and events business. Its time.

Google Analytics 4 is here. Should you care?

A non-technical overview of Google Analytics 4 (GA4) should you engage and its impact on media and events.